Swiftter
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Founder-led Product & Tech Leadership — with Hands-On Delivery

Premium execution for startups and scale-ups: strategy, product, engineering and delivery — joined-up and accountable.

  1. Team
  2. Strategy
  3. Discover & Design
  4. Build & Ship
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  • UK-based • responsive & reliable
  • Security & privacy minded (UK-GDPR)
  • Clear scope • visible progress • measurable outcomes

Capabilities

Team Topology

Squads for discovery & delivery.

  • Interfaces, cadence, ownership & mentoring routines.
  • Team structure
  • Operating cadence
  • Mentorship

Product Strategy

Clear positioning, outcomes & guardrails.

  • Sequence bets with measurable impact.
  • Product coaching
  • Success metrics
  • Executive Product Leadership

Discover & Design

Clarify constraints, users & success.

  • User flows & lo-fi prototypes.
  • Discovery
  • Prototyping
  • Review clinics

Build & Ship

Incremental delivery with CI/CD & tests.

  • Web & mobile, observability & reviews.
  • Architecture reviews
  • CI/CD & monitoring
  • Web & Mobile

Our commitment

Weekly demos

Live walkthroughs + written updates. No surprises.

≤ 24h response

Clear communication and decisions, fast.

Clear scope & change control

Costs and risks visible from day one.

You own the IP & code

No lock-in. Handover playbook included.

Why work with us

Deep domain mix

Hands-on across AI/ML, telco, finance & streaming—so your edge cases aren’t new to us.

  • Experience from regulated & high-scale environments
  • Patterns that de-risk tricky integrations & data flows
  • Pragmatic trade-offs rooted in real-world delivery

Full-stack outcomes

Product, engineering & delivery—joined-up decisions, fewer handoffs.

  • Strategy → architecture → UX → analytics, end-to-end
  • Single accountable lead (founder-led)
  • Faster cycles with clear ownership & scope

Transparent & fast

Weekly outcomes, clear risks & costs, responsive comms.

  • Weekly demos & written updates
  • Upfront estimates, risks & milestones
  • Target ≤24h response

Early-client offer

Limited capacity while building public case studies—ideal for well-scoped projects.

  • Discovery: quick, actionable plan
  • Small MVP: predictable scope
  • Flexible monthly engagement

Security & compliance

Security by design (OWASP/ASVS practices), privacy-minded from day one.

  • Secure defaults, reviews & quality gates
  • DPIA-friendly data handling & retention
  • Role-based access, audit & observability

No fluff

Honest estimates, visible progress, and working software.

  • Measurable outcomes & KPIs
  • Transparent timelines & costs
  • Real demos, real code, real results

Services

Delivery

Product Discovery

Turn an idea into a validated plan with user interviews, prototypes and delivery framing.

  • Problem framing & OKRs
  • UX flows & clickable prototypes
  • Delivery plan, budget & risks

MVP & Platform Delivery

Design & build web/mobile/data/ML with CI/CD, observability and secure defaults.

  • Cloud-native or on-prem
  • APIs, data pipelines & ML
  • QA automation & DevSecOps

Product & Project Management

We own outcomes—not just output. Prioritisation, roadmaps, stakeholder alignment.

  • Backlog & roadmap
  • Metrics & experiments
  • Governance & delivery cadence

Leadership & Strategy

Product Strategy

We diagnose the opportunities and pitfalls of a new or existing product or suite and establish the optimal product strategy.

  • Opportunity & risk assessment
  • Clear strategy & positioning
  • Outcome metrics & milestones

Product Team Topology

We review and organise your product teams to achieve the most efficient discovery and delivery setup.

  • Team responsibilities & interfaces
  • Discovery & delivery flow
  • Operating rhythms & governance

Product Management Leadership

Hands-on senior product leadership to coach PMs, refine ideas, and steer technical teams.

  • Coaching & prioritisation
  • Roadmap & experiments
  • Feedback loops & KPIs

Product Technical Leadership

Set the environment and practices for reliable delivery—guidelines, roadmap, and DevEx.

  • Technical guidelines & guardrails
  • Architecture roadmap
  • DevEx, quality gates & reliability

How we work — clear, low-risk, outcome-led

A pragmatic pipeline from idea to impact. Lightweight where it can be, rigorous where it matters.

  1. 1. Discover

    Frame the problem, align stakeholders, and define success so we solve the right thing.

    • Inputs: goals, constraints, users, data & risks
    • Activities: research, interviews, flows, quick prototypes
    • Outputs: positioning, scope, measurable outcomes (OKRs)

    Typical cadence: 1–2 weeks • Weekly check-ins

  2. 2. Build

    Ship small increments with CI/CD and quality gates—always in a releasable state.

    • Engineering: web, mobile, APIs, data/ML where needed
    • Practices: tests, code review, secure defaults, observability
    • Operating model: 1–2 week sprints, demo & written update

    Typical cadence: 2–8 weeks • Demos every 1–2 weeks

  3. 3. Launch

    Release with intent: staged rollout, monitoring, and a clear playbook for issues.

    • Rollout: feature flags, canary, blue-green or phased releases
    • Readiness: runbooks, alerts, SLOs & incident drills
    • Cost & compliance: budgets, audit trails, DPIA-friendly setup

    Typical cadence: 1–2 weeks • Daily checks first 72h

  4. 4. Grow

    Double down on what works using data, experiments and performance tuning.

    • Insights: analytics, funnels, cohort & cost analysis
    • Experiments: A/B tests, feature bets, prioritised backlog
    • Scale: performance, reliability & roadmap governance

    Typical cadence: monthly cycles • Quarterly roadmap review

Engagement models*

* Transparent budgets after a short discovery. No hidden fees. Weekly demos, written updates, and clear milestones. Private case notes available under NDA.

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About

We’re a UK-based product and software partner with 11+ years across AI, telecoms, finance and streaming. Founder-led, hands-on and accountable.

  • Clear communication & weekly demos
  • Security, privacy & compliance minded
  • Outcome-driven: reduce risk, ship value

Meet our Founder

Seyed Hossein Ghotbi
Founder & Principal, Swiftter

  • Hands-on + leadership (MVPs to scale)
  • Multi-domain: AI/ML, telco, finance, streaming
  • Technologist and strategist
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Résumé last updated: October 2025

Also on: LinkedIn • Git • seyed@swiftter.com